That is why the designers created a logo that echoes the elements of the main company. Long reflections, in this case, would lead to a delay in the work of charity events, in which there is an urgent need from time to time. Having appeared in 2013, the Internet project immediately received its channel and a personal sign. The cost of goods is similar to their price in the main online store. The charity resource is well recognized by its special emblem, similar to the parent company logo.Īmazon Smile is a charity service from a company of the same name and a site that allows you to donate 0.5% of the total amount of purchases. But clients indicate the object for donations personally: a huge list of organizations is available for selection. The main secret of his work is that it is not the users of the online store that donate to charity, but the business companies with which such an agreement has been reached. It is available on the platform of the same name for PC browsers, for devices with Android and iOS operating systems – in the Amazon Shopping application. Now there is a special Amazon Smile channel for this. A lot of actions were organized for Red Cross. For example, she raised money for the aftermath of Hurricanes Sandy and Katrina for recovery and support for the 2004 tsunami and earthquake victims in the Indian Ocean. Amazon has repeatedly collected donations, creating separate channels for this, activated from time to time based on the needs of people affected by various disasters.
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